burberry social media in china | Burberry China news burberry social media in china Burberry is hoping its first “social retail” store in China’s tech capital Shenzhen will help build stronger ties with some of its most important Asian customers: young tech-savvy Chinese customers. $19K+
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On the country’s major social media platforms such as Weibo, Xiaohongshu and Douyin, many young Chinese users organically posted pictures and videos about the Burberry . Burberry is hoping its first “social retail” store in China’s tech capital Shenzhen will help build stronger ties with some of its most important Asian customers: young tech-savvy . Burberry is hoping its first “social retail” store in China’s tech capital Shenzhen will help build stronger ties with some of its most important Asian customers: young tech-savvy Chinese customers.
On the country’s major social media platforms such as Weibo, Xiaohongshu and Douyin, many young Chinese users organically posted pictures and videos about the Burberry exhibition. During peak times, it took 1.5 hours to wait in the queue. British luxury house Burberry has taken the wraps off a trailblazing social retail store in the heart of China's technology hub Shenzhen as it makes a play to attract the country's affluent young consumers and redefine the future of luxury retail. The initiative, announced as part of a partnership with Chinese technology giant Tencent, aims to integrate gaming, social media, e-commerce and white-glove client services that can be accessed both at home and in the store. “The aim was to have a merging of the social, digital and physical experiences,” Chief Executive Marco Gobbetti told BoF.
Burberry has partnered with China's tech giant Tencent to launch a luxury concept store using social media interactions. The British retailer opened its first "social retail store" on.Luxury fashion house Burberry and Chinese technology powerhouse Tencent have entered into an exclusive partnership to develop social retail in China. Social media is playing an increasingly important role in inspiring luxury consumers alongside the store experience and the customer journey between these two touchpoints is becoming more fluid.
The retail concept, unveiled on July 31 in China’s tech hub Shenzhen, is Burberry’s first step in an exclusive partnership with Tencent, the owner of WeChat, and aims to integrate social media and gaming into a physical retail environment. The British fashion brand and China's largest social media company collaborated to design a shop that suited Shenzhen 's growing reputation for technology. Shoppers use WeChat, a Chinese.Burberry has announced luxury’s first "social retail store" in China’s technology hub Shenzhen, blending physical and social media worlds into a digitally immersive retail experience in what the brand descrines as "a store of tomorrow for today."
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Designed to create a truly interactive experience, the British fashion house is launching a new “social retail store” in Shenzhen, China, which will bring the world of social media into IRL shopping, and allow customers to find out more about the . Burberry is hoping its first “social retail” store in China’s tech capital Shenzhen will help build stronger ties with some of its most important Asian customers: young tech-savvy Chinese customers. On the country’s major social media platforms such as Weibo, Xiaohongshu and Douyin, many young Chinese users organically posted pictures and videos about the Burberry exhibition. During peak times, it took 1.5 hours to wait in the queue. British luxury house Burberry has taken the wraps off a trailblazing social retail store in the heart of China's technology hub Shenzhen as it makes a play to attract the country's affluent young consumers and redefine the future of luxury retail.
The initiative, announced as part of a partnership with Chinese technology giant Tencent, aims to integrate gaming, social media, e-commerce and white-glove client services that can be accessed both at home and in the store. “The aim was to have a merging of the social, digital and physical experiences,” Chief Executive Marco Gobbetti told BoF.Burberry has partnered with China's tech giant Tencent to launch a luxury concept store using social media interactions. The British retailer opened its first "social retail store" on.
Luxury fashion house Burberry and Chinese technology powerhouse Tencent have entered into an exclusive partnership to develop social retail in China. Social media is playing an increasingly important role in inspiring luxury consumers alongside the store experience and the customer journey between these two touchpoints is becoming more fluid.
The retail concept, unveiled on July 31 in China’s tech hub Shenzhen, is Burberry’s first step in an exclusive partnership with Tencent, the owner of WeChat, and aims to integrate social media and gaming into a physical retail environment. The British fashion brand and China's largest social media company collaborated to design a shop that suited Shenzhen 's growing reputation for technology. Shoppers use WeChat, a Chinese.Burberry has announced luxury’s first "social retail store" in China’s technology hub Shenzhen, blending physical and social media worlds into a digitally immersive retail experience in what the brand descrines as "a store of tomorrow for today."
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